You cannot open a grocery flyer or scroll through social media for three seconds without being hit by “High Protein” labels. Breakfast cereals, chocolate pudding, chips, ice cream, pancakes—you name it, it’s got protein sprinkled on top, and the price tag has doubled in the process. Welcome to the phenomenon known as “proteinification.” The actual…

Have you ever bought something and later wondered why you ended up spending more money than you planned? Major corporations often use behavioral design and psychological tricks to influence our choices. Recently, my wife and I were looking to invest in a new car. The choice fell on a Citroën e-C5 Aircross. We had thoroughly…

As a new father, I have spent more time in the company of various children’s characters and YouTube stars than I ever imagined. Like many other successful creators, they have managed to build valuable commercial concepts, and there is a wealth of knowledge to be gained for both businesses and organizations. YouTube’s Partner Program rewards…

We constantly talk about the AI revolution, but in practice, most medium-sized companies use the technology to optimize outdated processes. Henry Ford once said that if he had asked people how to improve transportation before the invention of the car, most would have asked for a faster horse. He understood a fundamental human weakness: our…

Imagine suddenly being banned from running ads on Facebook, Instagram, LinkedIn, TikTok, and Google. What would you do? This is exactly the reality political parties in Denmark have had to navigate during the current election campaign. In October 2025, a new EU regulation came into force, regulating the digital advertising of political messages (EU Regulation…

Have you ever tried explaining to a web developer or designer exactly how you want your new website to look, only to receive a draft that completely misses the mark? It’s a classic headache that costs time, frustration, and expensive consultant hours. With Google’s brand-new AI tool, Google Stitch, you can now build a visual…

I have previously written about AI shopping and how it will significantly change purchasing behavior. But development doesn’t stand still, and right now a new technology is rolling out that will power up these changes even more. WebMCP is a new internet protocol co-developed by Google and Microsoft, which has just been launched in an…

The other day, I wrote about AI Shopping for single products – and how Google now understands that you need a warm sweater for your summer vacation in Australia, even if the calendar says July. It is soon high season for summer vacation bookings, so let’s stay in the summer vacation theme and zoom out…

On February 9th, OpenAI revealed that they are testing ads in ChatGPT. Yesterday, Google followed suit and unveiled a similar ad format that lets your store appear right in the middle of the customer’s conversation with the AI. Back on January 23rd, I wrote here on the blog about how Google’s announcement of the “Universal…

Have you ever heard a song on the radio and suddenly felt a tug in your stomach because it reminded you of your first high school party? Or spotted a vintage car that sent you straight back to the backseat of your parents’ station wagon on the way to a summer cottage? This phenomenon is…