Have you ever wished that the journey from a customer discovering your product to actually buying it was shorter? At the NRF (National Retail Federation) conference in New York on January 11, 2026, Google dropped a major update for the e-commerce world that does exactly that—even for those of us without a fleet of developers.…

Do you also sometimes feel that marketing is a race where big companies have a head start you can never catch up to? If so, I have good news for you. The trends for 2026 indicate that the playing field is changing – in favor of the local grocer, the association, and the small webshop.…

Do you remember Vine? The 6-second videos that took the world by storm? They are back in a new form called ‘diVine’. But this isn’t just another social media app for you to stress over. The new platform has a secret weapon that makes it perfect for small businesses and associations like yours: It bans…

Large Language Models (LLMs), such as those that power modern AI assistants, are beginning to cross paths with online shopping in ways that will redefine the market. In the early stages of generative AI, the first AI agents (including ChatGPT) were based on older, indexed content from a selection of websites. This naturally limited their…

Getting seen online doesn’t necessarily require a million-dollar budget, but it does require time and skills. With the new blog “ZeeMee,” I aim to contribute to democratizing the craft of marketing and help local associations and small businesses break through the sound barrier. The market for digital attention is red-hot. While large companies are gearing…