I know. Cookie banners are rarely the most exciting part of browsing the web. But much like a good cup of coffee or a solid local networking event, my blog simply works better when we have the right ingredients in place.
Here, you can read exactly what I use cookies for and how they help me make digital marketing a little more digestible for you and your business.
What exactly is a cookie?
Think of it as a digital Post-it note. When you visit my site, your browser sticks a tiny text file onto your computer, phone, or tablet. It doesn’t contain viruses or deep personal secrets; it just helps the website remember who you are, so you don’t have to start from scratch or re-enter your preferences every single time you visit.
Why do I use them?
I use cookies for three simple reasons:
- To make the tech work: So the website functions exactly as it should without glitching.
- To get smarter: I want to know which of my guides and articles actually help you out. This way, I can write more about the stuff that moves the needle for your business.
- To hit the mark: So I can tailor my messaging and avoid showing you ads or content that are completely irrelevant to you.
Your choices
You are fully in charge of what goes on your “plate.” You can always delete or block cookies directly in your browser settings. Just keep in mind that some features on the blog might get a bit “dry” or stop working entirely if you turn them all off.
Cookie Declaration
Below you will find the complete list of cookies I use. This list updates automatically, so you always have the full overview.
| Name | Purpose | Category |
|---|---|---|
| consent_preferences | Stores your cookie consent preferences and choices, so you are not asked every time. | Necessary cookies |
| FCCDCF | Set by Google’s consent management solution (Funding Choices), used in connection with Google AdSense. Stores the visitor’s consent choices for advertising and associated vendors, so that Google’s ad scripts respect the choice. Contains consent status in IAB TCF format, no direct personal data. Expires after 13 months. | Necessary cookies |
| googlesitekit_auth_nonce | Not specified. | Necessary cookies |
| g_state | Set by Google’s sign-in library (Google Identity Services) in connection with “Sign in with Google”. Stores whether the visitor has dismissed Google’s sign-in prompt, so that it is not shown again immediately. Contains no information about the user’s identity. Expires after 6 months. | Necessary cookies |
| pll_language | Set by the translation plugin Polylang. Stores the language in which the visitor last viewed the site, so that the visitor is directed to the correct language on their next visit. Contains only a language code and no personal data. Expires after 1 year. | Necessary cookies |
| wordpress_logged_in_* | Set by WordPress when a user logs in. Tells WordPress that the user is logged in so that the admin panel and editing features can be displayed. Contains the username, a session key and a signature that prevents forgery. Never set for ordinary visitors. Expires after 2 days, or 14 days if “Remember me” is selected at login. | Necessary cookies |
| wordpress_sec_* | A security cookie that protects the website's administration area against unauthorized access. | Necessary cookies |
| wordpress_test_cookie | A technical test to check if your browser allows cookies to be saved. | Necessary cookies |
| wp-settings-* | Set by WordPress for logged-in users. Stores the user’s personal admin panel settings, such as editor view, open and closed panels and list views, so they are remembered between sessions. Never set for ordinary visitors. Contains no personal data beyond an internal user ID. Expires after 1 year. | Necessary cookies |
| wp_consent_functional | Set by WP Consent API, which communicates the visitor’s cookie consent to other plugins on the site. Stores the consent status for the “functional” category (always allowed, as these cookies are required for the site to work). Contains only the value “allow” or “deny” and no personal data. Expires after 30 days. | Necessary cookies |
| wp_consent_marketing | Set by WP Consent API, which communicates the visitor’s cookie consent to other plugins on the site. Stores whether the visitor has accepted or declined marketing cookies, so that plugins do not load advertising and tracking scripts without consent. Contains only the value “allow” or “deny” and no personal data. Expires after 30 days. | Necessary cookies |
| wp_consent_preferences | Set by WP Consent API, which communicates the visitor’s cookie consent to other plugins on the site. Stores whether the visitor has accepted or declined preference cookies, i.e. cookies that remember choices such as language, region or display settings. Contains only the value “allow” or “deny” and no personal data. Expires after 30 days. | Necessary cookies |
| wp_consent_statistics | Set by WP Consent API, which communicates the visitor’s cookie consent to other plugins on the site. Stores whether the visitor has accepted or declined statistics cookies, so that plugins do not load analytics tools such as Google Analytics without consent. Contains only the value “allow” or “deny” and no personal data. Expires after 30 days. | Necessary cookies |
| wp_consent_statistics-anonymous | Set by WP Consent API, which communicates the visitor’s cookie consent to other plugins on the site. Stores whether the visitor has accepted or declined anonymous statistics, i.e. visitor measurement without personally identifiable data. Contains only the value “allow” or “deny” and no personal data. Expires after 30 days. | Necessary cookies |
| wp_lang | Set by WordPress on the login page when the user selects a language in the language switcher. Stores the selected language code so that the login page is displayed in the same language on the next visit. Only set on the login page, not for ordinary visitors. Contains no personal data. Expires after 1 year. | Necessary cookies |
| zmat_console | Not specified. | Necessary cookies |
| _ga | Set by Google Analytics. Stores a unique, randomly generated ID used to recognise the visitor’s browser across visits and distinguish between visitors in the statistics. Used to measure how the site is used, such as number of visits, page views and traffic sources. Data is processed by Google. Expires after 2 years. | Analytics cookies |
| _ga_* | Set by Google Analytics 4. Stores information about the visitor’s current session, such as session ID, time of last activity and number of visits, so that Analytics can delimit sessions and count visits correctly. Used together with the _ga cookie for visitor statistics. Data is processed by Google. Expires after 2 years. | Analytics cookies |
Want to clean out the cookie jar?
If you want to delete the cookies already stored on your device, you can find step-by-step guides for the most popular browsers right here:
- Delete cookies in Google Chrome
- Delete cookies in Safari (Mac/iPhone)
- Delete cookies in Microsoft Edge
Any questions?
If you have any doubts about how I handle data or cookies, please don’t hesitate to reach out. Transparency is a top priority for me—after all, I’m here to help you get your business seen.
Last updated: 11. march 2026
